Bachelor of Marketing

Marketing is one of the key components in the success of major business. This program is designed for students to develop skills in adverting, media planning, advertising management, and campaigns. Graduates could work in several major local and international companies.

Potential Employment:

-          Account Executive

-          Account Planner

-          Advertising coordinator

-          Advertising  Agent

-          Advertising Executive

-          Chief Operational Officer

-          Director

-          Project Manager

-          Marketing Executive

-          Media Planner

Sample Class Schedule:

Y1S1

Y1S2

Course

Credit

Course

Credit

Computer Science 1

3

Computer Science 2

3

Applied Mathematics

3

Public Administration

3

Information Literacy & Research

3

Psychology

3

Khmer Studies

3

Introduction to Business

3

English 1

3

English 2

3



Y2S1

Y2S2

Course

Credit

Course

Credit

Financial Accounting 1

3

Financial Accounting 2

3

Business Calculus

3

Business Statistic 1

3

Principle of Microeconomics

3

Principle of Macroeconomics

3

Principle of Marketing

3

Principle of Entrepreneurship

3

Business Writing

3

Business Communication

3

Business Ethic

3

Principle of Management

3

* Internship (Optional, up to 3 credits)



Y3S1

Y3S2

Course

Credit

Course

Credit

Managerial Accounting

3

Research Methodology

3

Social Entrepreneurship

3

Marketing Management

3

Business Statistic 2

3

Business Law

3

Corporate Finance

3

Consumer Behavior

3

Cost and Benefit Analysis

3

Elective

3

* Internship (Optional, up to 3 credits)



Y4S1

Y4S2

Course

Credit

Course

Credit

Marketing Research

3

Strategic Management

3

Advertising and Promotional Strategy

3

Supply Chain Management

3

Cambodia Taxation

3

Digital Marketing

3

Sale Force Management

3

Graphic Design^

3

Elective ^

3

Service Marketing

3

* Internship (Optional, up to 3 credits)

^ Honor Track: could be substituted by Honor Thesis (3 units each semester)



Honor Self

Respect Other

Develop Society